In this video, Ben Finklea of Volacci.com explains all the ins
and outs of configuring Drupal and its various modules in order
to maximize your site's Search Engine Optimization.
Ben begins by orienting you to the SEO landscape by walking
through all of the essential components of the Drupal SEO
Checklist module. He clearly explains the basic analytic metrics
and webmaster tools you'll need to understand before researching
the best keywords to focus on for your SEO campaign. He walks
you through various Drupal modules you can use to manage your
page titles, automatic URLs, meta tags, URL redirects, sitemaps
and optimizations for local businesses. He also shows you how to
configure built-in Drupal settings to properly set up your header
tags, content silos, menu system, robots.txt and Apache rewrite
rules. He also talks about how to measure your site's compliance
and performance before laying out the next steps for your SEO
campaign to maximize your site's conversion rates.
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